Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England, known for its swim briefs. The company has roots in Australia but is not based there anymore. Founded in Sydney in 1914 by Alexander MacRae, a Scottish emigrant, the industry-leading company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wristwatches. The Speedo brand was previously manufactured for and marketed in North America as Speedo USA by PVH, under an exclusive perpetual licence, which had acquired prior licensee Warnaco Group in 2013. As of January 2020, the Pentland Group purchased back the rights from PVH for $170 million in cash, subject to regulatory approval. - Source: Wikipedia
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