Playboy Enterprises, Inc., is the company founded by Hugh Marston Hefner to manage the Playboy magazine empire. Today, Playboy Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of adult entertainment. The Playboy brand is one of the most widely recognized and popular brands in the world. The company is structured with three business segments: Publishing (which manages the magazine), Entertainment (which controls electronic assets), and Licensing (which licenses the Playboy name and bunny logo to third parties). - Source: Wikipedia
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