The London City Marathon (branded Virgin London Marathon for sponsorship reasons) is a long-distance running event, the world's largest marathon as of 2012 with 36,748 finishing the race, held in London, United Kingdom. The event was first run on 29 March 1981 and has been held in the spring of every year since. Since 2010, the race has been sponsored by Virgin Money, as the Virgin London Marathon. The 32nd London Marathon took place on 22 April 2012, and the 33rd is planned for 21 April 2013. - Source: Wikipedia
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