Topic - Lisa Baird

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FILE - In this Aug. 1, 2017, file photo, then-U.S. Olympic Committee chief marketing officer Lisa Baird speaks about the Team USA WinterFest for the upcoming 2018 Pyeongchang Winter Olympic Games, at Yongsan Garrison, a U.S. military base in Seoul, South Korea. U.S. Soccer is no longer managing the National Women's Soccer League although some aspects of the partnership remain, NWSL Commissioner Lisa Baird said. Baird spoke Tuesday, Jan. 12,c2021, on a wide-ranging conference call with reporters ahead of the league's draft on Wednesday night.(AP Photo/Lee Jin-man, File)

US Soccer’s relationship with NWSL changing

By ANNE M. PETERSON - Associated Press

Houston Dash forward Rachel Daly (3) celebrates with her teammates after scoring against the Portland Thorns during the second half of an NWSL Challenge Cup soccer semifinal match Wednesday, July 22, 2020, in Sandy, Utah. (AP Photo/Rick Bowmer)

NWSL’s virus protocols successful as tournament final nears

By ANNE M. PETERSON - Associated Press

FILE - In this Aug. 1, 2017, file photo, then-U.S. Olympic Committee chief marketing officer Lisa Baird speaks about the Team USA WinterFest for the upcoming 2018 Pyeongchang Winter Olympic Games, at Yongsan Garrison, a U.S. military base in Seoul, South Korea. Baird assumed her new role as commissioner of the National Women's Soccer League on March 10. Two days later, she shut down the league because of coronavirus. It's certainly not the way she imagined her first 48 hours on the job would go. (AP Photo/Lee Jin-man, File)

Baird thrives as NWSL commissioner despite challenging times

By ANNE M. PETERSON - Associated Press

FILE - In this Aug. 1, 2017, file photo, then-U.S. Olympic Committee chief marketing officer Lisa Baird speaks about the Team USA WinterFest for the upcoming 2018 Pyeongchang Winter Olympic Games, at Yongsan Garrison, a U.S. military base in Seoul, South Korea. Lisa Baird is the new commissioner of the National Women's Soccer League. The former chief of marketing for the U.S. Olympic Committee hopes she can bring the same ideas to soccer as those that ramped up Olympic endorsements. (AP Photo/Lee Jin-man, File)

US Olympic marketing chief Lisa Baird is NWSL commissioner

By EDDIE PELLS - Associated Press

FILE - In this Aug. 1, 2017, file photo, U.S. Olympic Committee chief marketing officer Lisa Baird speaks about the Team USA WinterFest for the upcoming 2018 Pyeongchang Winter Olympic Games, at Yongsan Garrison, a U.S. military base in Seoul, South Korea. The longtime chief marketing officer of the U.S. Olympic Committee U.S. Olympic Committee is taking a similar position at New York Public Radio. Lisa Baird spent nine years with the USOC. She reimagined the organization's branding, cutting deals with United Airlines, Hershey, Nike, Polo and others. The value of the deals she brokered were estimated at $1 billion. (AP Photo/Lee Jin-man, File)

USOC marketing chief Baird going to New York Public Radio

By EDDIE PELLS - Associated Press