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Jon O'Neil stands in his store, Naiant Musical Imports, in Nags Head, N.C. on March 5, 2014. Like many business owners on the Outer Banks, O'Neil didn't grow up here. He's among those who fell in love with the Carolina coast while vacationing and wondered: What would it be like to live here? (L. Todd Spencer/The Virginian-Pilot)

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Instruments are displayed for sale in Jon O'Neil's store, Naiant Musical Imports, in Nags Head, N.C. on March 5, 2014. Like many business owners on the Outer Banks, O'Neil didn't grow up here. He's among those who fell in love with the Carolina coast while vacationing and wondered: What would it be like to live here? (L. Todd Spencer/The Virginian-Pilot)

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Jon O'Neil plays an Australian didgeridoo in his store, Naiant Musical Imports, in Nags Head, N.C. on March 5, 2014. Like many business owners on the Outer Banks, O'Neil didn't grow up here. He's among those who fell in love with the Carolina coast while vacationing and wondered: What would it be like to live here? (L. Todd Spencer/The Virginian-Pilot)

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Brittany Finch, arranges an item in her clothing store, Carolina Keiki, in Duck, N.C. on March, 5, 2014. Finch, 27, moved from Cincinnati to the Outer Banks after spending summers visiting with her half-brother. She met her husband, Sam, here while she attended Regent University in Virginia Beach. After their two children came along, she began thinking about starting a business that catered to the parents of newborns. (AP Photo/The Virginian-Pilot, L. Todd Spencer)

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Brittany Finch stands in her clothing store, Carolina Keiki, in Duck, N.C. on March, 5, 2014. Finch, 27, moved from Cincinnati to the Outer Banks after spending summers visiting with her half-brother. She met her husband, Sam, here while she attended Regent University in Virginia Beach. After their two children came along, she began thinking about starting a business that catered to the parents of newborns. (AP Photo/The Virginian-Pilot, L. Todd Spencer)