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The widely known nonprofit organization YMCA announced a major brand transformation Monday, adopting a more "forward-looking" logo called "The Y."
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Hans Hass, founder and CEO of Elevation Burger, is seen outside Elevation Burger in Potomac, Md., Wednesday, June 23, 2010. With a drive-through seemingly on every corner, you might think the market for burgers long ago reached saturation. But the fastest-growing restaurant chain in America last year was Five Guys, which specializes in double-pattied behemoths the size of a softball. Elevation Burger is expanding into Kuwait. (AP Photo/Jacquelyn Martin)
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Playboy Enterprises Inc. said Monday, July 12, 2010, that its iconic founder, Hugh Heffner, is offering to buy the remaining shares of the media empire, taking the company private, in a deal that values the company at $185 million.(AP Photo/Kevork Djansezian, File)
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Marine Corps Gen. James N. Mattis arrives at Camp Pendleton Marine Corps Base in San Diego County, Calif. (Associated Press/File)
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In this photo taken June 8, 2010, a home that sold in Mt. Lebanon, Pa., is shown. Mortgage finance company Freddie Mac says the average rate rose to 4.75 percent, up from 4.72 percent last week. (AP Photo/Gene J. Puskar)
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President Obama, right, with Boeing President, Chairman and CEO Jim McNerney, Jr., center, and Commerce Secretary Gary Locke, left, speaks about exports, jobs, and the economy, Wednesday, July 7, 2010, in the East Room of the White House in Washington. (AP Photo/Pablo Martinez Monsivais)
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President Barack Obama, right, with Boeing President, Chairman and CEO Jim McNerney, Jr., center, and Commerce Secretary Gary Locke, left, speaks about exports, jobs and the economy on Wednesday, July 7, 2010, in the East Room of the White House in Washington. (AP Photo/Pablo Martinez Monsivais)
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President Barack Obama stands with Boeing President, Chairman and CEO Jim McNerney, Jr., right, and Commerce Secretary Gary Locke, as he speaks about exports, jobs and the economy on Wednesday, July 7, 2010, in the East Room of the White House in Washington. (AP Photo/Charles Dharapak)
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President Barack Obama stands with Boeing President, Chairman and CEO Jim McNerney, Jr., right, and Commerce Secretary Gary Locke, as he speaks about exports, jobs and the economy on Wednesday, July 7, 2010, in the East Room of the White House in Washington. (AP Photo/Charles Dharapak)
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President Barack Obama, center, shakes hands with Boeing President, Chairman and CEO Jim McNerney, Jr., left, as Commerce Secretary Gary Locke looks on, after speaking about exports, jobs and the economy on Wednesday, July 7, 2010, in the White House. (AP Photo/Pablo Martinez Monsivais)
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BP PLC CEO Tony Hayward traveled to the United Arab Emirates on July 7, 2010, to meet with the company's "partners" amid speculation BP is trying to raise case to cover the cost of Gulf of Mexico oil spill cleanup. (AP Photo/Haraz N. Ghanbari, File)
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An employee of the Agricultural Bank of China arranges the prospectus during a news conference on its initial public offering in Hong Kong Tuesday, June 29, 2010. The bank of China expects to reap up to U.S. $23.2 billion in the world's largest share listing after capping the price range for its shares at a much lower level than originally expected. (AP Photo/Kin Cheung)
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** FILE ** The first three C-130J Super Hercules aircraft for India take the final positions on Lockheed Martin's assembly line in Marietta, Ga. The initial delivery was scheduled for February 2011. (PRNewsFoto/Lockheed Martin Corp.)
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In this Dec. 22, 2009, file photo, swine flu vaccines are sorted at the Bill Graham Civic Auditorium in San Francisco. A Washington watchdog group is taking aim at the discounts that various drug companies offer physician health-care groups, saying they hurt both the market and the consumers of these medical products.(AP Photo/Marcio Jose Sanchez, File)
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People in New York protest the proposed construction of a mosque near the World Trade Center site Sunday, June 6, 2010.
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Dana Perino **FILE**
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Ships and drilling rigs surround the Discover Enterprise as it continues to recover oil from the Deepwater Horizon drill site in the Gulf of Mexico Saturday, July 3, 2010. (AP Photo/Judi Bottoni)
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** FILE ** In this file photo taken May 6, 2010, the Kindle DX, displaying a page from The New York Times, is demonstrated at a news conference in New York. Online retailer Amazon.com Inc. said Thursday, July 1, 2010, that it is introducing a new version of its higher-end Kindle at a lower price as competition among electric-book readers intensifies. (AP Photo/Mark Lennihan, file)
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Storm clouds created by Hurricane Alex are seen over shrimp boats modified to skim oil in Port Fourchon, Louisiana on Wednesday, June 30, 2010. Alex, the first hurricane of the Atlantic season, closed oil and gas platforms in the Gulf of Mexico and caused waves as high as 8 feet in the BP Deepwater Horizon oil spill area. (Derick E. Hingle/Bloomberg)
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** FILE ** Specialist Mario Picone works on the floor of the New York Stock Exchange on Monday, June 7, 2010, in New York. Stocks began the third quarter with more selling after disappointing reports on jobs, housing and manufacturing raised more concerns about the economy. (AP Photo/Richard Drew)
