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Companies trip over themselves to make their brands household names. But only a few brands become so engrained in the lexicon that they’re synonymous with the products themselves. From left to right are: a Jan. 20, 2011, file photo showing boxes of Kleenex tissues, a Kimberly Clark brand; Bayer aspirin tablets photographed May 25, 2004; Johnson & Johnson Band-Aid products shown Jan. 24, 2011; and a March 7, 2012, file photo shows the new iPad. (AP Photo)
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President Obama signs the Jumpstart Our Business Startups (JOBS) Act on April 5, 2012, in the Rose Garden of the White House. (Associated Press)
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**FILE** An unidentified customer shops July 16, 2011, at a Target store in Los Angeles. (Associated Press)
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Work has begun on a RoboCop statue for Detroit modeled after the character portrayed by Peter Weller in 1990's "RoboCop II" directed by Irvin Kershner (right). (Orion Pictures Corp. via Associated Press)
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Gasoline prices are shown at a local gas station in Miami, Wednesday, April 4, 2012. (AP Photo/Alan Diaz)
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**FILE** Gina Johnson performs leak tests on hydraulic fittings at the Eaton Corp. plant in Berea, Ohio, on Jan. 25, 2012. (Associated Press)
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**FILE** IBM chief executive Virginia Rometty speaks in New York on Feb. 16, 2006, when she was the company's senior vice president. The appointment of Rometty in 2012 as CEO has revived the debate over Augusta National's all-male membership just one week before the Masters. The last four CEOs of IBM have been members of Augusta, but the club has never had a female member since it was founded in 1933. (Associated Press)
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Tom Hanks in "Saving Private Ryan." (Associated Press)
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Christine Lagarde, managing director of the International Monetary Fund, speaks at the annual meeting of the Associated Press in Washington on Tuesday, April 3, 2012. (AP Photo/Pablo Martinez Monsivais)
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**FILE** Rep. Mike Rogers, Alabama Republican (Associated Press)
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Northern Arizona University freshman Tyler Dowden, 18, speaks March 13, 2012, during a news conference on Capitol Hill in Washington to announce the collection of more than 130,000 letters to Congress to prevent student loan interest rates from doubling this July. (Associated Press)
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Maryland Gov. Martin O'Malley (left) and state Comptroller Peter V.R. Franchot (right) are among Maryland politicians who have received large campaign contributions from Jeffrey E. Thompson and his extensive network of businesses and business associates. (Barbara L. Salisbury/The Washington Times)
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Lewis Katz, left, addresses a news conference while accompanied by William P. Hankowsky, right, and George Norcross III, Monday, April 2, 2012, in Philadelphia. The three are part of group of powerful business leaders that announced Monday that they have closed a deal to purchase Philadelphia's two largest newspapers from hedge funds for approximately $55 million, a fraction of what investors paid for them in 2006.(AP Photo/Matt Rourke)
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**FILE** Students demonstrate outside the Federal Courthouse on March 7, 2012, in Cincinnati, where the Sixth Circuit Court of Appeals was hearing oral arguments in their review of their 2011 ruling that Proposal 2, the ban on affirmative action in Michigan, is unconstitutional. (Associated Press)
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In this March 28, 2012 photo, new food items sit on display at a Burger King restaurant in Miami. Burger King launches 10 menu items including smoothies, frappes, specialty salads and snack wraps in a star-studded TV ad campaign. It's the biggest menu expansion since the chain opened its doors in 1954. (AP Photo/Luis M. Alvarez)
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In this March 28, 2012 photo, patrons dine at a Burger King restaurant in Miami. On Monday, April 2, 2012, Burger King launches 10 menu items including smoothies, frappes, specialty salads and snack wraps in a star-studded TV ad campaign. It's the biggest menu expansion since the chain opened its doors in 1954. (AP Photo/Luis M. Alvarez)
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Pennies are shown in Ottawa on Thursday, March 29, 2012. The humble one-cent piece is set to disappear from Canadian pockets, a victim of inflation. (AP Photo/The Canadian Press, Sean Kilpatrick)
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**FILE** Laurie Hanson looks over clothing Feb. 28, 2012, at the Adorn clothing store in Montpelier, Vt. (Associated Press)
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** FILE ** In this March 28, 2012, file photo, Republican presidential candidate, former Pennsylvania Sen. Rick Santorum smiles at a bowling alley in La Crosse, Wis. Woe is Rick Santorum. The Republican presidential candidate complains that Mitt Romney and his allies are outspending him. (AP Photo/Jae C. Hong, File)
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Rigs belonging to PetroChina pump oil near the banks of a snow-covered lake in Daqing in northeastern China's Heilongjiang province. Exxon Mobil is pumping less oil than PetroChina, a company formed just 13 years ago by the Chinese government to better compete for the world's oil and natural gas. (Associated Press)
