Topic - Brian Jennings

Jennings said the league and its partners don't take lightly the responsibility of making jerseys in a sport predicated on players' speed and skill.

NHL and Fanatics shows off new jerseys for the 2024-25 season →

“It just became, for us, really a natural evolution of our ongoing relationship,” NHL executive vice president of marketing Brian Jennings said, referring to a deal with Fanatics that dates to 2005.

Fanatics to take over as NHL jersey maker starting in 2024 →