“If you jump in now, and I’m going to get a little bit (of money) because of the jersey patches," Dannen said, “I would really like to see if there’s an opportunity for our conference to put all those jersey patch rights together and all of a sudden they’re worth a whole lot more to the institutions when 18 are playing instead of just one."
Sponsor patches on team jerseys could raise millions but schools must corporate branding
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“It’s been a while,” athletic director Troy Dannen said after accepting the bowl invitation.
Nebraska returns to the bowl season at a familiar place (but only to its oldest fans)
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