Tom East
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ADVANCE FOR USE SATURDAY, APRIL 26 AND THEREAFTER - This March 21, 2014, 2014 photo shows a sampling of some of the Christian Fishermen lures made by Tom East at his home in Coatsburg, Ill. East turned a lifelong love of fishing into a sideline business donating part of its proceeds to faith-based organizations. (AP Photo/The Quincy Herald-Whig, Phil Carlson)

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ADVANCE FOR USE SATURDAY, APRIL 26 AND THEREAFTER - In this March 21, 2014, 2014 photo, Tom East sits in the basement workshop of his home in Coatsburg, Ill.. East, who works full-time as a painter, says he hopes his Christian Fishermen lures catch on with the public "like Duck Dynasty." East turned a lifelong love of fishing into a sideline business donating part of its proceeds to faith-based organizations. (AP Photo/The Quincy Herald-Whig, Phil Carlson)

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ADVANCE FOR USE SATURDAY, APRIL 26 AND THEREAFTER - In this March 21, 2014, 2014 photo, Tom East holds one of his Christian Fishermen crankbait lures in the basement workshop of his home in Coatsburg, Ill. East says he builds lures mostly for bass, bluegill and crappie. He turned a lifelong love of fishing into a sideline business donating part of its proceeds to faith-based organizations. (AP Photo/The Quincy Herald-Whig, Phil Carlson)