Smoothie King

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This artist rendering released by Smoothie King shows how the current New Orleans Arena will likely look after it is renamed to the Smoothie King Center, Monday, Feb. 3, 2014. The New Orleans Pelicans and Louisiana-based Smoothie King have reached a 10-year agreement to rename the New Orleans Arena as the Smoothie King Center. Pelicans president Dennis Lauscha calls the deal “gigantic” as it relates to the long-term financial viability of the NBA team in small-market New Orleans. Team and company officials declined to release financial terms of the deal, which also gives Smoothie King the option for a 10-year extension. (AP Photo/Smoothie King)