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"For any U.S. film companies doing business in China, it's an important development," Imax CEO Richard Gelfond says of the trade agreement that will expand the number of foreign films allowed in China. (Associated Press)

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"It actually looks better in film. It's not just about nostalgia. It's a better experience," Imax CEO Richard Gelfond told Variety.

'Oppenheimer' to extend Imax 70 mm run in theaters →

IMAX to open 75 more theaters in China →