Topic - Mike Lewis

In that respect, Lewis said, the Chiefs have taken on the role that the Patriots of Bill Belichick and Tom Brady held for more than two decades — another once-floundering franchise that found the right mix of coach and quarterback and became a dynasty.

Former underdog Kansas City Chiefs now the NFL juggernaut fans love to hate →

“If Ohtani is marketed right, he's a globally iconic player,” said Mike Lewis, a professor of marketing at Emory University who specializes in sports business.

Los Angeles Dodgers gave Shohei Ohtani $700 million to hit and pitch -- but also because he can sell →