While the cost of acquiring and retaining new customers is a major expense for most sports books, Fanatics can reach its 95 million registered customers at no significant cost, CEO Matt King said at a sports betting conference last week in New Jersey.
Fanatics buying PointsBet's U.S. operations for $150M to grow sports betting, i-casino market share
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“On Super Bowl Sunday we got a glimpse at how powerful the combination of the NFL’s excitement and our platform can be in delivering an enhanced fan experience," said Matt King, CEO of FanDuel.
NFL inks sports bet deals with Caesars, FanDuel, DraftKings
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