Madrid Arena (also known as Telefónica Arena due to naming rights) is an indoor arena located in the city of Madrid, at the fairgrounds in the Casa de Campo, just minutes from downtown. Built from the old Rockódromo, the pavilion has been designed by Spanish architects Estudio Cano Lasso who designed this versatile building in 2001 to accommodate sporting events, commercial, cultural and leisure activities. The pavilion is sponsored by the company Telefónica for what is also known by the names of Telefónica and Telefónica Arena Madrid Arena. - Source: Wikipedia
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