Most new music has seen a decline in streams this year, but Christian artists have bucked the trend with an 8.9% gain through late May — more than double the industry average growth rate of 4%, Luminate said in its mid-year report.
Christian music surges into the mainstream, fueled by young streamers
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Under his many musical monikers - including Diddy, Puff Daddy and P. Diddy - the industry data and analytics company Luminate said the mogul’s music saw an average 18.3% increase in on-demand streams during the week of his arrest compared to the prior week.
Sean 'Diddy' Combs' music streams surge after arrest and indictment
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