“There’s incredible momentum and wind in our sales as we think about the sport, in total,” said Lew Sherr, who is about to leave his role as the CEO of the U.S. Tennis Association.
Carlos Alcaraz, Coco Gauff arrive at Wimbledon as brightest young stars of tennis
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USTA CEO Lew Sherr said his group - which oversees tennis in the country and runs the annual U.S. Open Grand Slam tournament - aims to get the sport's total participants in the United States to 35 million by 2035, which he calls “a goal that is both actionable and achievable.”
Even as pickleball's popularity surges, tennis participation grows to more than 25M players in U.S.
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