Topic - Levi Strauss & Co.

Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Franconia, (Kingdom of Bavaria) to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews. - Source: Wikipedia

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This is an undated photograph of Levi Strauss, who originated the denim blue jeans that bear his first name. In 1853 Strauss arrived in San Francisco and opened a wholesale dry goods business, selling clothing, blankets and handkerchiefs. In 1873, Strauss and Jacob Davis receive a patent on the process of riveting pants by the U.S. Patent Trademark Office. (AP Photo)

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FILE- In this Feb. 9, 2018 photo Bart Sights, head of the Eureka Lab, compares the markings and damage on jeans that he guesses are close to 30 years old, left, to jeans made within a few hours of this photograph at Levi's innovation lab in San Francisco. On Thursday, March 21, 2019, Levi Strauss &amp; Co. is going back to the public markets after 34 years. (AP Photo/Jeff Chiu, File)

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