Fast-food chicken sales are nearly twice the size of beef and are growing more quickly across the globe, Erlinger said.
Snack Wrap is back: Why McDonald's is resurrecting a fan favorite on July 10
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"When it comes to value, we know there's no one-size-fits-all. We've worked closely with our franchisees to create a new platform that will let our customers define value on their own terms," said Joe Erlinger, president of McDonald's USA.
Collage Group consumer survey finds fast food now a luxury for 60% of low-income adults
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