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"We at ESPN, we're the front door, we're the starting point for sports fans, we're the access point and we believe we can help solve that," ESPN Chairman Jimmy Pitaro told Axios. "So, we've made very good progress over the past couple of months and I'm very hopeful that we can get something done."
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After kicking around several ideas for what to call the service, which was known informally as “Flagship” during the developmental stages, Pitaro said executives decided to keep it simple.
