But, she added, "the reasons for X's ad recovery are complicated, and Yaccarino was unable to restore the platform's reputation among advertisers."
X CEO Linda Yaccarino resigns after two years at the helm of Elon Musk's social media platform
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In the end, Musk “remains a divisive figure, regardless of his position in the White House,” Enberg said, and any efforts by X to make the platform less divisive - such as a recent program designed to elevate content that people agree on -“can only go so far with brands and consumers if he continues to use X as his own personal megaphone to amplify controversial content.”
X for the win? Users were glued to the Elon Musk v. President Trump blowup
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