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International Speedway Corp.

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FILE - In this Feb. 20, 2011, file photo, Jeff Gordon and Kurt Busch lead the field at the start of the Daytona 500 NASCAR auto race at Daytona International Speedway in Daytona Beach, Fla. Toyota Motor Corp. is the first company to land naming rights at the revamped Daytona International Speedway. The Japanese automaker and International Speedway Corp., which owns the famous Florida track, announced the deal Thursday, Feb. 6, 2014, at the Chicago Auto Show. (AP Photo/Lynne Sladky, File)