Brown said the company spent years developing the new recipe with input from nutritionists and doctors, trying to provide the benefits of plant-based eating in a burger that mimics the taste and texture of animal meat.
Can a healthier plant-based burger combat falling U.S. sales? Beyond Meat hopes so
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Beyond President and CEO Ethan Brown said the company has spent more than a decade researching various protein sources and their attributes and doesn’t want to limit itself to just one.
Beyond Meat, Impossible Foods join crowded plant-based chicken market
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