Live sports is now the top reason people cite for subscribing to cable or satellite television hook-ups, said Dennis Deninger, a longtime ESPN employee and now a professor in the Falk College of Sport & Human Dynamics at Syracuse University.
For television, NFL deal is likely a matter of survival
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Said media expert Dennis Deninger: “We will never return to the old model of sending commentators, analysts and producers to every game that is going to be broadcast.” It will save money but come at a cost, he said: “The broadcast product cannot help but be diminished if those who we as fans count on to be our eyes and ears at an event are not there.”
The long game: COVID changed the way we play, watch, cheer
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