“I think it's important for them to get a reasonable rating,” said Dan Durbin, the director of the Institute of Sports, Media and Society at USC.
College football's 12-team playoff arrives after 100 years, a few billion dollars and many detours
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“You’re investing in sports, which is one of the few growth industries in the world,” Dan Durbin, director of the Institute of Sports, Media and Society at USC, said of the Saudi strategy.
Saudis dove further into sports this year and expected to keep it up in 2024
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