“We’re going to cover (Texas) football like it’s never been covered before,” Burke Magnus, then senior vice president of college sports programming for ESPN, declared when the deal for LHN was announced.
Last rodeo for Longhorn Network, the Texas venture with ESPN that once rattled the Big 12
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“Scheduling the Division I Women’s Basketball Championship on ABC has been a goal for quite some time in our ongoing efforts to maximize the exposure of women’s sports in collaboration with the NCAA,” said Burke Magnus, ESPN'S president for programming and original content.
ABC to air NCAA women's basketball title game for 1st time
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