Topic - Allen Adamson

“They had a very clear story," said Allen Adamson, co-founder of marketing consultancy Metaforce.

Victoria's Secret overhauls racy fashion catwalk in bid to be inclusive →

Allen Adamson, the co-founder and managing partner of the marketing firm Metaforce, said Target should have anticipated the backlash and varied the products it sells by region in the first place.

Target braces for second backlash after pulling LGBTQ Pride Month products →