The Trump Organization is gearing up for the Trump name to be everywhere for America’s 250th birthday this year, starting with several trademark applications.
President Trump has promised a spectacular celebration for the country’s semiquincentennial, including a UFC fight on the White House lawn, an INDYCAR race on the National Mall, a new arch to be constructed, and student athletes from across the country to showcase their talents.
One trademark filed with the U.S. Patent and Trademark Office on Friday by DTTM Operations LLC, an entity that manages the trademarks and other intellectual property related to President Trump, shows a “Trump 250” logo to be used for stickers, tote bags, glasses, T-shirts and other memorabilia.
NOTUS was the first to report on the trademark filings. The outlet also reported that a wordmark application was submitted for “Trump 250.”
Another application on Friday is for an image that says “TRUMP and a design of five aircrafts followed by converging contrails” to also be used on merchandise.
The Trump Organization is led by the president’s elder sons, Donald Trump Jr. and Eric Trump. Registered trademarks provide legal protection against others using similar marks.
Two trademark applications from earlier this month by the Kennedy Center’s Board of Trustees say “The Trump Kennedy Center,” while the other says “The Trump Kennedy Center” below an outline of the building.
The name was trademarked for use on goods such as tote bags, jewelry, magnets, clothing, and to promote collegiate theater programs and other educational services.
The renaming of the John F. Kennedy Center for the Performing Arts has been met with criticism from Democratic lawmakers, members of the Kennedy family, and the public. Mr. Trump has taken over the center and vowed to refurbish it.
It’s slated to close for two years starting in the summer.
Last month, the Trump Organization also filed applications to trademark the use of three names for airports: President Donald J. Trump International Airport, Donald J. Trump International Airport and DJT.
The Trump administration also reportedly asked Senate Minority Leader Charles E. Schumer, New York Democrat, for Dulles International Airport and New York’s Penn Station to be named after Mr. Trump in exchange for federal funds to build the Gateway project between New York and New Jersey.
Since taking office, the president has set his sights on renovating Washington and sites throughout the District. He is building a 90,000-square-foot ballroom at the White House, renovating the performing arts center, and has planned a 250-foot triumphal arch.
His name and face can be seen on the renamed U.S. Institute of Peace, as well as hanging on banners from federal buildings in downtown Washington and on National Park passes and the Trump Gold Card.
Lawsuits have been filed to stop the renaming and the closing of the Kennedy Center, and to stop the building of the arch. A lawsuit was also filed to try to stop the construction of the White House ballroom, but it was shot down by a federal judge last month.
The Washington Times has reached out to the White House and The Trump Organization for comment.
• Mallory Wilson can be reached at mwilson@washingtontimes.com.
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