Turning Point USA says it plans to bring back its alternative “All American” halftime show next year after debuting in competition with the official Super Bowl show this year, the British newspaper The Independent reports.
Turning Point spokesperson Andrew Kolvet said Sunday’s event drew enough of an audience that the organization is looking to produce it again.
Turning Point’s halftime show was produced to challenge the NFL’s choice of Puerto Rican rapper Bad Bunny as the official halftime entertainer. Bad Bunny, who recently won the Grammy’s album of the year award, performs mostly in Spanish.
The viewership for Turning Point’s show was only a fraction of what the Super Bowl halftime show attracted, and Bad Bunny’s performance was the most-watched halftime show in history.
Turning Point is seeking to promote what it sees as “core American values,” The Independent reports.
• Juliet La Sala can be reached at jlasala@washingtontimes.com.
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