OPINION:
With TV heavily reliant on ratings, a strategic way to voice discontent with this year’s planned “woke” NFL Super Bowl halftime show is to switch channels during the performance, not just walk away. This action by millions could lead to a noticeable drop in viewership, signaling to the NFL and its advertisers the audience’s dissatisfaction.
A decline in ratings could prompt advertisers to reconsider their investments, which could adversely affect the revenue generated from commercials. By exercising this form of consumer influence, viewers can impact the future direction of programming and reinforce the connection between audience sentiment and corporate profits.
BOB ARSCOTT
Dunkirk, Maryland
Please read our comment policy before commenting.