OPINION:
American higher education, arts, entertainment programming and business advertising have a common goal these days: to make women into men and men into women.
But why do women have to be smarter, faster, stronger and more courageous than men? Why do men have to wilt, run and hide, perform poorly and look to women for their salvation? What is going on here?
Is this what women have settled on as a shortcut to equal pay? Is this a new supernaturalism to replace the old superstitions about walking on water, riding into heaven on a chariot of fire, turning water into wine and the instantaneous healing of lepers?
Perhaps it is an even older marketing trick, the creation of new pathways to pagan profit. From time to time, the high priests of a declining cult created new myths and proprietary gods for worship. Then the locals would be sure to up their spending to satisfy the insatiable appetite for gain of the powers that be.
The corporate god makers are lurking once again.
KIMBALL SHINKOSKEY
Woods Cross, Utah
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