Hooters makes offensive linemen happy.
Fifty-one college offensive linemen from teams across the country have signed name, image and likeness deals with Hooters, the restaurant chain announced Monday. The players come from 10 teams: Auburn, LSU, Oklahoma, Miami, Georgia Tech, Missouri, Texas A&M, Vanderbilt, Florida Atlantic and USF.
“For decades, the physical play, blue-collar mentality and on-field leadership of the offensive lineman has shined, but national praise and attention for these crucial players has all-too-often been sidelined,” Hooters chief marketing officer Bruce Skala said in a press release. “We want to change the narrative and celebrate these elite student-athletes who play a pivotal role in making college football so thrilling and give them their fair share of the spotlight.”
Georgia Tech’s Pierce Quick said in a statement that it’s an “honor” to sign an NIL deal with the restaurant that is known for their buffalo wings and nothing else.
“It is an honor to have Hooters promote the big guys up front and advocate for the work, dedication and spirit of offensive linemen throughout college football,” Quick said. “Like an offensive line, Hooters is all about comradery and having a good time, and I think I speak for all linemen by saying we are extremely excited to partner with a restaurant we already love and throw down some wings.”
The linemen aren’t the only wing men who Hooters has signed this year. In April, the restaurant reached agreements with famous golfer John Daly and his son, John Daly II, to endorsement deals. Daly’s son, nicknamed Little John, just finished his freshman year at the University of Arkansas, and his partnership was Hooters’ first NIL deal.
John Daly II, the son of PGA pro John Daly, is Hooters’ first NIL ambassador.
— Front Office Sports (@FOS) April 19, 2022
“I have seen my father’s great relationship with Hooters over the years, and I am proud to continue my family’s association with this iconic brand.” pic.twitter.com/N6vp9DzI2x
• Jacob Calvin Meyer can be reached at jmeyer@washingtontimes.com.
Please read our comment policy before commenting.