INDIANAPOLIS (AP) - The Indiana Pacers aren’t yet taking the Bankers Life name off their arena even though the company’s naming-rights deal expired in June.
Team marketing executive Todd Taylor says changes won’t be made at the downtown Indianapolis arena until a new sponsorship contract is signed. Carmel-based CNO Financial Group announced last year it wasn’t renewing its the naming-rights contract that it held since the arena opened as Conseco Fieldhouse in 1999.
Taylor tells the Indianapolis Business Journal that the Pacers want to reach a new sponsorship agreement before a $360 million arena renovation begins next summer. Taylor said several groups have expressed interest, but a deal couldn’t be reached before the NBA’s regular season began this past week.
CNO Financial paid about $2 million a year for the naming rights.
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Information from: Indianapolis Business Journal, http://www.ibj.com
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