NEW YORK — Fiat Chrysler is using the 50th anniversary of a Martin Luther King Jr. speech to sell trucks.
King’s voice rings out as the ad for Ram Trucks shows a series of ordinary people in acts of love. In his speech, King called on people to show greatness through kindness and service. The point? Ram’s tagline: “Built To Serve.”
The ad, which wasn’t released early, contrasted with the humor many other brands are going for.
Wendy’s took its ongoing Twitter snark against McDonald’s to the small screen. Its first-quarter ad called out its rival for using frozen beef in most of its patties. Wendy got into it before the game started, tweeting at McDonald’s: “Who wants a Bread Mac?” That came minutes after McDonald’s aired an ad before kickoff.
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