AUGUSTA, Maine (AP) - A state funded lobster marketing council is aiming to court fishmongers to carry more soft-shell lobsters with a new marketing campaign.
The Maine Lobster Marketing Collaborative plans to appoint a celebrity spokesman, submit a trademark application and create a seasonal calendar to persuade the middlemen of the seafood supply chain to carry Maine soft-shell lobster. The Portland Press Herald reports the agency is redirecting the bulk of its $2.2 million budget toward winning over distributors.
Collaborative Director Matt Jacobson says a lack of availability is a potential reason why Maine soft-shell lobsters are not widely sold. He says the collaborative will conduct studies to learn what motivates and drives the nation’s wholesale food buyers.
Please read our comment policy before commenting.