Hopefully, Snoopy has been saving for retirement. The 66-year-old cartoon character just lost his job as spokesdog for MetLife.
“The insurance giant said Thursday it was ditching the beloved Charles Schulz characters in favor of a new image that the company claims will reflect ’a clean, modern aesthetic,’ ” CNN reported Thursday.
“We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant. Snoopy helped drive our business and served an important role at the time,” MetLife marketing executive Esther Lee said, CNNMoney reported. Adding, however, that “it’s important that we associate our brand directly with the work we do and the partnership we have with our customers.”
The move wasn’t entirely unexpected. On June 20, the New York Post reported that the writing may well be on the doghouse wall for Charlie Brown’s eccentric pooch.
“The slow fade could start as early as this week,” the Post said, citing unnamed sources.
• Ken Shepherd can be reached at kshepherd@washingtontimes.com.
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