Tony the Tiger does not think Breitbart News is “grrrrrreat!”
Kellogg Co. announced Tuesday that it has ended an advertising relationship with Breitbart over its editorial content. The conservative website has been accused by critics in recent weeks of being tied to anti-Semitic rhetoric and white nationalist groups, which executives flatly deny.
Breitbart announced it was preparing a “multimillion-dollar” lawsuit against a major media company on Nov. 15 in response to the allegations.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Kris Charles, a spokeswoman for Kellogg, told Bloomberg News Tuesday. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site.”
Allstate and EarthLink are two other prominent companies that have pulled advertising from the site, which had nearly 20 million unique visitors in October.
Breitbart News Network CEO Larry Solov told Bloomberg earlier in the month via email that his website “has always and continues to condemn racism and bigotry in any form.”
SEE ALSO: Breitbart News preps ‘multimillion-dollar’ lawsuit against ‘major media company’
“Breitbart News cannot allow such vicious racial lies to go unchallenged, especially by cynical, politically-motivated competitors seeking to diminish its 42 million monthly readers and its number one in the world political Facebook page,” the company said in a Nov. 15 statement. “Breitbart News rejects racism in all its varied and ugly forms. Always has, always will.”
• Douglas Ernst can be reached at dernst@washingtontimes.com.
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