MONTPELIER, Vt. (AP) - Vermont officials are promoting a new regional marketing strategy called Strengthening Southern Vermont.
The tagline for the campaign is “So Vermont” and planned tourism advertisements tell visitors to “Become a Vermonter for a weekend.”
The campaign is funded through a federal grant to the Windham and Bennington Regional Planning Commissions. Organizers hope the effort will increase tourism and create jobs in southern Vermont.
Vermont Public Radio reports (https://bit.ly/1krSomM) that regional planners say they need to bring more business, workers and tourists to the area.
The state has pledged $75,000 to the campaign.
Organizer Laura Sibilia of the Brattleboro Development Credit Corporation says they hope to start the marketing campaign in the fall.
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Information from: WVPS-FM, https://www.vpr.net
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