The Toys R Us store in New York City’s Times Square has announced that it will stay open for 566 straight hours until 10 p.m. on Christmas Eve.
The store has remained open since 8 a.m. Sunday in an effort to beat its big competitors this holiday season by allowing 24/7 shopping.
This is the longest period of continuous shopping Toys R Us has offered at its flagship location, a Fox News affiliate in New York reported. Last year, it stayed open for 543 straight hours.
The Times Square location will offer the same deals as stores nationwide, in addition to specialty services, like personal shopping, My Fox said.
Toys R Us operates more than 870 stores across the U.S. and Puerto Rico.
• Jessica Chasmar can be reached at jchasmar@washingtontimes.com.
Please read our comment policy before commenting.