OPINION:
It’s certainly accurate to hold up Apple as a successful model of product promotion (“Why you should skip the CES,” Web, Jan. 10). That said, what about companies that are young, innovative and lack the global brand recognition needed to reach customers and showcase products? Should they, as the writer of this piece suggests, skip the Consumer Electronics Show (CES) and try to put on a trade show or press conference themselves? I wonder how successful the writer imagines they’ll be in that regard.
With more than 3,100 exhibitors displaying on more than 1.86 million net square feet, CES is the single best place for our nation’s - and the world’s - entrepreneurs and innovators to showcase their products, make connections and build business. These people come to CES to meet customers, pitch investors and build relationships. Since its debut in 1967, those goals have always been at the heart of CES.
The CES is a trade show for businesses. More than 5,000 reporters attend it and provide global coverage of the glitz and glamour of gadgets, exciting consumers about the next generation of technology. But our aim has been and always will be helping the next generation of technologists achieve their dreams.
JASON OXMAN
Senior vice president
Consumer Electronics Association
Arlington
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