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A 98-year-old frozen treat has joined the list of well-known brands which is altering its name due to cultural concerns. Eskimo Pie is no more, joining both Aunt Jemima products and Uncle Ben's rice, also rebranded and updated due to concerns of racial sensitivity. (IMAGE FROM SHUTTERSTOCK)

A 98-year-old frozen treat has joined the list of well-known brands which is altering its name due to cultural concerns. Eskimo Pie is no more, joining both Aunt Jemima products and Uncle Ben's rice, also rebranded and updated due to concerns of racial sensitivity. (IMAGE FROM SHUTTERSTOCK)

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