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In this Thursday, Jan. 9, 2014, photo, a Hyundai Genesis banner is displayed outside the Cobo Center, home of the North American International Auto Show in Detrot, Sowerby, who crunches the numbers for the show organizer, the Detroit Auto Dealers Association, estimates the event's economic impact at as much as $390 million to the Detroit area, which also includes some thriving suburbs and its Canadian neighbor across the river, Windsor, Ontario. By comparison, a study performed by an outside research firm for the Detroit Metro Convention & Visitors Bureau in 2006 put the impact of that year's Super Bowl XL at about $275 million, including (AP Photo/Carlos Osorio)

In this Thursday, Jan. 9, 2014, photo, a Hyundai Genesis banner is displayed outside the Cobo Center, home of the North American International Auto Show in Detrot, Sowerby, who crunches the numbers for the show organizer, the Detroit Auto Dealers Association, estimates the event's economic impact at as much as $390 million to the Detroit area, which also includes some thriving suburbs and its Canadian neighbor across the river, Windsor, Ontario. By comparison, a study performed by an outside research firm for the Detroit Metro Convention & Visitors Bureau in 2006 put the impact of that year's Super Bowl XL at about $275 million, including (AP Photo/Carlos Osorio)

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