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In this Wednesday, Dec. 28, 2016 photograph, the word "Boston" accents the sole of the New Balance Zante v2 shoe on display at the storefront of the world headquarters of New Balance in the Brighton neighborhood of Boston. Some of America's top sneaker makers are racing to the Boston area. Reebok picked the city's Seaport District for its new global headquarters in December. Homegrown Boston-area companies New Balance and Converse opened new offices in 2015. Industry watchers said the boldly designed headquarters are partly a bid to lure millennial talent. (AP Photo/Charles Krupa)

In this Wednesday, Dec. 28, 2016 photograph, the word "Boston" accents the sole of the New Balance Zante v2 shoe on display at the storefront of the world headquarters of New Balance in the Brighton neighborhood of Boston. Some of America's top sneaker makers are racing to the Boston area. Reebok picked the city's Seaport District for its new global headquarters in December. Homegrown Boston-area companies New Balance and Converse opened new offices in 2015. Industry watchers said the boldly designed headquarters are partly a bid to lure millennial talent. (AP Photo/Charles Krupa)

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