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In this May 18, 1971 file photo, political consultant Roger Ailes, who died last week, is shown in his office in New York. From communications guru and TV producer to Chairman-CEO of Fox News Channel, Ailes' used a "fair and balanced" branding approach, targeted at viewers who believed other cable-news networks, and maybe even the media overall, displayed a liberal tilt from which Fox News delivered them with "unvarnished truth." Associated Press photo
Photo by: Jerry Mosey
In this May 18, 1971 file photo, political consultant Roger Ailes, who died last week, is shown in his office in New York. From communications guru and TV producer to Chairman-CEO of Fox News Channel, Ailes' used a "fair and balanced" branding approach, targeted at viewers who believed other cable-news networks, and maybe even the media overall, displayed a liberal tilt from which Fox News delivered them with "unvarnished truth." Associated Press photo

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