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A video image of the Tupac Shakur hologram is displayed on a computer monitor at the Subtractive Studio in Santa Monica, Calif. When rapper Shakur rose from the stage in the California desert earlier this year, his image displayed the possibilities for a new form of “live” entertainment. Stars wield extensive control over how their names, voices and images are used after they die through likeness, trademark and copyright protections. But now hologram technology presents new legal questions about marketing them. (Associated Press)

A video image of the Tupac Shakur hologram is displayed on a computer monitor at the Subtractive Studio in Santa Monica, Calif. When rapper Shakur rose from the stage in the California desert earlier this year, his image displayed the possibilities for a new form of “live” entertainment. Stars wield extensive control over how their names, voices and images are used after they die through likeness, trademark and copyright protections. But now hologram technology presents new legal questions about marketing them. (Associated Press)

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