It occurred to me that the new, sleep-inducing Democratic Party symbol probably started out as a concept for a “favicon,” the small icon seen at the front of web addresses and the corner of browser tabs. The design team probably started with something that would be recognizable in a 32 pixel square box and blew it up from there. It makes sense for web-branding to have a recognizable favicon. The GOP uses the Nixon-era abstract elephant symbol which only translates if you already know what it is, so maybe an update is in order. But making a favicon into the national symbol of a political party definitely pegs on the geek-o-meter. Perhaps it is appropriate for the party of Al Gore, but a party symbol should stand for more than a web design concept.
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